Privacy and Cookies Policy

KH Theatre Limited (trading as King’s Head Theatre) is a charitable company limited by guarantee incorporated in England and Wales (Company No. 09187162) and registered charity (No. 1161483).

King’s Head Theatre is the data controller responsible for your personal information.

Contact details:
King’s Head Theatre

116P Upper Street, Islington
London N1 1QP

Tel: +44 (0)20 7226 8561
Email: boxoffice@kingsheadtheatre.com

If you have any questions about this policy or your data, please contact us using the details above.

Although it is not compulsory to provide all of the information listed below, should you choose not to, then King’s Head Theatre may not be able to provide you with the full range of services that we have to offer.

This policy will be reviewed annually or when significant changes in legislation occur.

Adopted on: 18/10/2024

Last Updated: March 2026

We also look at how our audience uses our website, so that we can offer the best possible experience whether you’re booking tickets or just trying to find out more about our latest productions.

We collect personal information when you interact with us, including when you:

• Purchase tickets (online, by phone, or in person)
• Create an account
• Make a donation or become a member
• Sign up to receive marketing communications
• Visit our website

We also collect certain information automatically through cookies and similar technologies. This allows us to look at how our audience uses our website, so that we can offer the best possible experience.

Please see the Cookies section of this policy for further details.

We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you informed. There are occasions when you can choose not to give us certain information, but this for example, may limit the level of personalisation we offer, e.g. you may not get to hear about an event you would have loved to have attended.

Depending on your interaction with us, we may collect:

• Name and title
• Email address
• Phone number
• Postal address
• Date of birth
• Booking and purchase history
• Donation history
• Payment information (processed securely via third-party providers,we do not store full card details)
• Technical information such as IP address, browser type and usage data
• Marketing preferences
• In some limited circumstances, we may use publicly available information (such as Companies House records or publicly declared donations) for fundraising purposes.

When visiting our website we may collect the following information:
When you visit our website, we automatically collect certain technical information, including your public IP address, browser type and version, the date and time of your visit, the pages you view, and the website you visited before arriving at ours (if available). This information is recorded in server log files and is used to help us manage and improve the website, monitor performance, understand how visitors use our site, and ensure its security. We may also use this data in an aggregated and anonymised form to understand the geographical location of our users.

Information we obtain independently from you:
Your information may be shared with independent organisations, for example other arts organisations that the King’s Head Theatre has worked with.  These independent organisations will only do so when it is required to complete a contract and/or when you have indicated your consent.  You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

Third Party Organisations:
We may combine information you have given us with additional information available from external sources.  This will only be done when you give permission to the relevant third party organisation to share the data they hold on you, or if the data is already publicly available.

Social Media:
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter you may give us permission to access information from those accounts or services.

Information available publicly:
We may include information found in places such as Companies House and information that has been published in articles/newspapers.

Cookies are small text files that are placed on your device when you visit our website. They help us make the site work properly, understand how it is used, and improve your overall experience.

We use cookies for several reasons. Some are essential and allow the website to function, for example, enabling you to book tickets or log into your account. Others help us understand how visitors use our site, such as which pages are most popular, so we can improve performance and content. We may also use cookies to support our marketing, helping ensure that any adverts or messages you see are relevant to you.

When you first visit our website, you will be asked to accept or manage your cookie preferences. You can change these preferences at any time through your browser settings. Please note that disabling certain cookies may affect how the website functions and limit your experience.

Some cookies are set by third parties, such as analytics providers (e.g. Google) or social media platforms. These help us measure website usage and may be used to show you relevant content or advertising on other platforms. We do not control these cookies directly, and we recommend reviewing the privacy policies of these third parties for more information.

Cookies do not typically identify you personally, but they may be linked with other information you provide to us. Where this is the case, we will treat the combined information as personal data in line with this Privacy Policy.

To learn more about how Google uses your personal data when you give consent on our site, please click the button below.

Find Out How Google Uses your Data

The information we hold on you will be used in a number of ways.  Here are the main ones: to provide a service you have requested, offer you a personalised experience and understand our audience’s needs better, inform you of events or updates you’ve asked for or contact you if we need to obtain or provide additional information (e.g. cast changes). Although it is not compulsory to provide all of the information listed below, should you choose not to, then King’s Head Theatre may not be able to provide you with the full range of services that we have to offer.

Specifically, we use your information we collect in the following ways:

• To carry out our business and to provide a service or carry out a contract with you.
• To fulfil ticket, merchandise, donation and membership requests.
• Process payments.  *Please note that the King’s Head Theatre does not store any Credit Card or other payment information once the transaction has been completed.
• Provide the best customer service and to help us with internal administration.
• Contact you with important information relating to your booking or purchase, such as confirming your order, reminding you of an upcoming performance you’ve booked for or letting you know about cast changes or any other changes which may affect your visit.

Why we ask for your Date of Birth
We mainly use date of birth to help us understand our audience better and for reporting purposes, as well as to make sure we comply with age restrictions on certain shows or items. We also use this information to tailor personalised ads to certain demographics.

Why we ask for Phone Numbers
We ask for a phone number so we can contact you quickly if there are any last-minute changes, cancellations or important updates about a show you’ve booked.

Where we have your consent, we will:

• Send you updates via e-mail about what’s on, offers and news or about supporting us.
• E-mail you about a specific topic you’ve requested to hear more on such as cinemas, our membership scheme or other projects.
• Share your details with other arts organisations whose work you may have seen at or in collaboration with the King’s Head Theatre.  These organisations will contact you to let you know how they collected your data and to check that you’re still happy to hear from them.  You will always be able to opt out of their communications by contacting them directly.

Where we have a justifiable reason (including legal obligation and legitimate interest):

Where permitted under data protection law, we may use your information to support our work in ways that help us better understand and engage with our audience, while ensuring our activities remain relevant, effective, and secure.

This includes:

• Understanding your interests and preferences so we can contact you with information that is more relevant to you.
• Improving how we target our marketing communications and advertising.
• Using pseudonymised data to show you relevant advertising on social media platforms such as Facebook and Instagram, or through third-party advertising on other websites. This information is handled in a way that protects your identity.
• Segmenting our audience into groups based on booking behaviour and, where appropriate, publicly available information, so we can tailor communications more effectively.
• Measuring how audiences respond to our marketing activity to ensure it remains appropriate, relevant, and effective.
• Carrying out research to help us improve our work. We may invite you to take part in surveys (online, by phone, or in person), but participation is always voluntary.
• Analysing and improving our services, including our productions, website, and other offerings.
• Testing and developing new website features to ensure our digital services run smoothly.
• Keeping our records accurate and up to date.
• Maintaining security at our premises through the use of CCTV.
• Detecting and preventing fraud and reducing credit risk.

Fundraising and Audience Insight

For a small number of individuals, we may carry out additional research to better understand engagement with King’s Head Theatre and potential interest in supporting us further.

Before making contact, we may review information such as booking history, known connections to the organisation, and publicly available data relating to areas such as career, business interests, charitable giving, and general interests. In some cases, this may include information about residential location, publicly declared donations (including political donations where declared by the individual), and other relevant public records.

This process helps us understand the background and interests of potential supporters so that any fundraising approaches are appropriate and informed. We may also use publicly available images to help identify attendees at special events.

We only use information that is publicly available or obtained through appropriate and lawful means. This does not include information about children unless it has been provided directly or made public by the individual concerned.

To support this work, we may use a range of sources, including publicly accessible records (such as Companies House), media and archive websites, and other official or reputable information providers.

King’s Head Theatre will never sell, rent, or trade your personal information to third parties for marketing purposes. Where we work with like-minded arts organisations, we will only share your details if you have given your explicit consent—for example, when attending a co-produced or visiting show.

We work with trusted service providers who may need access to your data in order to carry out services on our behalf, such as payment processing or email delivery. We ensure that all such providers are contractually bound to meet our data protection standards and only use your information for the specific services they provide to us.

We may share your information in the following circumstances:

• With service providers acting on our behalf, including payment processors, mailing houses, marketing agencies, database providers, website hosts, and email delivery services.
• With named third-party organisations where you have opted in—for example, by ticking a box when purchasing tickets. In these cases, your data will only be shared with the specific organisation you selected.
• With third parties administering competitions or similar activities, where you have chosen to participate and opted in to contact.
• With data and advertising partners (such as social media or search platforms) to help us deliver relevant advertising. Any data shared for this purpose is pseudonymised so that you are not directly identified.
• Where required by law, regulation, or legal process, including requests from law enforcement or under charity law obligations (such as “know your donor” requirements).
• Please note that our website may contain links to external sites. King’s Head Theatre is not responsible for the privacy practices of these websites, and we recommend reviewing their policies before providing any personal information.

While we take appropriate measures to protect your data, no transmission over the internet is completely secure. Any information you share with us is therefore at your own risk.

At King’s Head Theatre, we take your privacy seriously and are committed to protecting the personal information you share with us. We use strong security measures, including encryption and secure networks, to safeguard your data from unauthorised access and misuse.

Some of the services on our website may involve transferring your personal information to countries outside the European Economic Area (EEA). For example, this may happen if our website servers are located outside the EEA. When we transfer your data internationally, we take reasonable steps to ensure your privacy rights remain protected in line with this privacy notice.

We may also transfer your information to organisations in the USA, such as Facebook or Google. While US data protection laws are not as strong as those in the EEA, we only work with companies certified under the EU–US Privacy Shield, ensuring your data is handled securely.

More information on Privacy Shield certification is available at www.privacyshield.gov/welcome.

We keep your personal information only for as long as necessary for the purposes outlined in this notice and to comply with legal obligations. We will never keep more data than needed. Retention periods vary depending on the purpose: for example, ticket purchase information is typically retained for up to seven years from your last transaction, whereas information about a legacy gift is kept until your executors notify us otherwise. 

If you request that we stop sending you direct marketing, we will retain only the minimum necessary information (such as your name, address, or email) to ensure we respect your request.

You have the right to request details of the personal information we hold about you under the Data Protection Act 1998 or, from 25 May 2018, the General Data Protection Regulation (GDPR). 

To make a request, please contact boxoffice@kingsheadtheatre.com, including a description of the information you would like and proof of your identity.

You also have the right to have your information corrected if it is inaccurate. If you have concerns about the accuracy of your personal data, or if you would like us to delete any personal information we hold about you, please contact us using the details at the top of this Privacy Policy.

If you are not satisfied with our response, you have the right to lodge a complaint with the supervisory authority, the Information Commissioner’s Office (ICO).

For more information, please click below:

Information Commissioner's Office (ICO)

If you are under 18, please ensure that you obtain your parent/guardian’s consent beforehand whenever you provide personal information to the website.

If you don’t have that consent, you must not provide personal information to us.