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Privacy & Cookie Policy

Privacy & Cookie Policy

​1. Introduction

King’s Head Theatre is committed to protecting your personal information. It is your information, it is personal, and we respect that. We also want to maintain the trust and confidence of every one of our audience members and supporters, as well as each visitor who uses the King’s Head Theatre website.

Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure.

Aside from helping us deliver truly exceptional performances and events, the information you share with us means you’ll receive a more personalised and rewarding experience e.g. information about performances and new works that may interest you as well as a smoother ticket-buying process.

Registering with King’s Head Theatre has many benefits, not least the opportunity to manage your personal information and receive information about our work. You can register with us at any time on our registration page.

KH Theatre Limited (King’s Head Theatre) is a charitable company limited by guarantee incorporated in England and Wales (Company number 09187162) Charity Registered (Number 1161483).  KH Theatre Limited is the data controller of your personal information.

Contact details for the King’s Head Theatre:

King’s Head Theatre
115 Upper Street, Islington
London N1 1QN

By phone +44 (0)20 7226 8561 or e-mail [email protected]

If you have questions regarding your information or its use, please contact our Data Protection Manager by email: [email protected] or by phone: +44 (0)20 7226 8561.

Although it is not compulsory to provide all of the information listed below, should you choose not to, then King’s Head Theatre may not be able to provide you with the full range of services that we have to offer.

2.  How We Collect Your Personal Information

Generally, we collect your information when you decide to interact with us.  This could include purchasing tickets online, over the phone or in person or it could be where you sign up to receive e-mails from us  We also look at how our audience use our website, so that we can offer the best possible experience whether you’re booking tickets or just trying to find out more about our latest productions.

We collect information in a number of ways which are listed below:

When you create an account on our website. Your account allows you to do the following:

  • Buy tickets
  • Join as a member
  • Make a donation
  • Contact us by phone to book tickets.
  • Book ticket in person at the box office.
  • Visit our website: we use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit.  For more information please see our Cookie Policy.  When you visit the web-server automatically records your public internet protocol (‘IP’) address and also generates a log file.

3.  The Types of Information We Collect

We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you informed. There are occasions when you can choose not to give us certain information, but this for example, may limit the level of personalisation we offer, e.g. you may not get to hear about an event you would have loved to have attended.

The type of information we collect depends on where and when it is gathered:

Information we obtain directly from you:
When you create an account with us, register on our website or purchase tickets or other items from us online, by post or phone we need to collect information from you in order to provide the service you are requesting.

We may collect:

  • Prefix and name
  • Gender
  • E-mail address
  • Date of birth
  • Contact phone number(s)
  • Payment card details*
    *Please note: we will not hold payment information for any longer than it takes to process your transaction
  • Delivery address(s)
  • Billing address

When visiting our website we may collect the following information:
Automatically populate IP address: a public IP address is a unique number which allows a computer, group of computers or other interest connected device to browse the internet.  The log file records the time and date of your visit, the pages that were requested, the referring website (if provided) and your interest browser version.  This information is collected to help diagnose and manage the website, to audit the geographical make-up of users, and to establish how they have arrived at the website.

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Information we obtain independently from you:
Your information may be shared we us by independent organisations, for example other arts organisations that the King’s Head Theatre has worked with.  These independent organisations will only do so when it is required to complete a contract and/or when you have indicated your consent.  You should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

Third Party Organisations:
We may combine information you have given us with additional information available from external sources.  This will only be done when you give permission to the relevant third party organisation to share the data they hold on you, or if the data is already publicly available.

Social Media:
Depending on your settings or the privacy policies for social media and messaging service like Facebook, WhatsApp or Twitter you may give us permission to access information from those accounts or services.

Information available publicly:
We may include information found in places such as Companies House and information that has been published in articles/newspapers.

4.  Why We Collect Your Personal Information and How We Use It

The information we hold on you will be used in a number of ways.  Here are the main ones: to provide a service you have requested, offer you a personalised experience and understand our audience’s needs better, inform you of events or updates you’ve asked for or contact you if we need to obtain or provide additional information (e.g. cast changes).

Specifically, we use your information we collect in the following ways:

  • To carry out our business and to provide a service or carry out a contract with you:
  • To fulfil ticket, merchandise, donation and membership requests.
  • Process payments.  Please note that the King’s Head Theatre does not store any Credit Card or other payment information once the transaction has been completed.
  • Provide the best customer service and to help us with internal administration.
  • Contact you with important information relating to your booking or purchase, such as confirming your order, reminding you of an upcoming performance you’ve booked for or letting you know about cast changes or any other changes which may affect your visit.

Where we have your consent:

  • Send you updates via e-mail about what’s on, offers and news or about supporting us.
  • E-mail you about a specific topic you’ve requested to hear more on such as cinemas, our membership scheme or other projects.
  • Share your details with other arts organisations whose work you may have seen at or in collaboration with the King’s Head Theatre.  These organisations will contact you to let you know how they collected your data and to check that you’re still happy to hear from them.  You will always be able to opt out of their communications by contacting them directly.

Where we have a justifiable reason (including legal obligation and legitimate interest):

  • Learn about your interests and preferences so that we can contact you with information that is relevant to you.
  • Help us target our marketing communications and adverts so that they’re more relevant to you
  • Use your pseudonymised details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use.  The information shared with these platforms is pseudonymised to protect your personal data.
  • For classifying our audience into groups or segments, using booking and publicly available information.  These segments help us to understand our audience better and ensure we’re sending relevant messages to each group.
  • Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective.
  • Undertake consumer research: we may contact you to ask you to participate in consumer research either via an online or telephone survey or in person.  You are under no obligation to participate in research and, should you provide any further information, the King’s Head Theatre will inform you how any further information will be used.
  • Analyse and continually improve the services we offer including our artistic output, our website and our other products.
  • To help us run the test version of our website that we use internally to pilot new features and ensure the smooth running of our web services.
  • To keep our database accurate and relevant
  • The use of CCTV recording equipment in and around our premises for monitoring and security purposes.
  • Detect and reduce fraud and credit risk.

For a small number of our audience, where we want to better understand people’s engagement with King’s Head Theatre and their potential interest in supporting us further:

  • Before contacting a small number of individuals we may seek additional information including King’s Head Theatre booking and connections, business network information and publicly available information relating to: residential location, wealth and assets, family*, career, donations to other organisations (including political parties where they are made public by the individual) and hobbies and interests to create a profile of their interests and preferences.  This helps us understand the background of the people who may choose to support us and helps us to make requests for gifts to those who may be able and willing to give.  We may also use publicly sourced images to help identify individuals who attend our special events.  For further information on applied data please see the table below.

* This does not include information about children unless given personally or made public by the individual concerned

We use a number of different sources to aid us in our fundraising activities, including newspaper websites and archives, housing market websites and the electoral roll as well as official websites of companies, charities and other arts organisations.  In additional to general use of the internet we also make use of company, director and shareholder information from publicly available, officially registered information providers.

5.  How We Handle Your Information and Other Organisations

The King’s Head Theatre will never share, sell, rent or trade your personal information to any third parties for marketing purpose.  We will ask for your consent to share personal information with like-minded arts organisations whose shows you will have seen here at the King’s Head Theatre or in collaboration with us at another venue.

Some of our service providers may have access to your data in order to perform services on our behalf – payment processing is a good example of this.  We make sure anyone who provides a service for the King’s Head Theatre enters into an agreement with us and meets our standards for data security.  They will not use your data for anything other than the clearly defined purpose relating to the service that they are providing.

We may share your details with:

  • Service providers who work on behalf of King’s Head Theatre for the performance of any contract we enter into with them or you, for example payment processing, printers and mailing houses, marketing agencies, database services, website hosting or e-mail delivery services.
  • Named third party organisations if you ticked the relevant opt-in box when you purchased tickets.  In these instances, we may supply your personal information to that specific organisation only.
  • Other organisations such as competition organisers if you choose to take part in such activities that need administration by third parties and you choose to opt in for contact from these organisations.
  • Third party data services
  • Third party advertisers (such as Facebook or Google) to help us identify customers similar to our audience or to serve relevant adverts to you on third party websites. The information shared with these advertisers is pseudonymised to protect your personal data.
  • Where required to do so (for example, if required to do so by the ‘know your donor’ principles under charity law or a court order), or when requested by the police or a regulatory or government authority investigating illegal activities.
  • King’s Head Theatre is not responsible for the privacy notices and practices of other websites even if accessed using links from and recommends that you check the policy of each website you visit and contact its owner or Data Protection Manager if you have any concerns or questions.

Despite all our precautions, no data transmission over the internet is 100% secure.  So, we cannot guarantee the security of any information which you disclose to us and so wish to draw your attention to the fact that you do so at your own risk.

6.  How We Protect Your Data

King’s Head Theatre is committed to protecting the personal information you entrust to us.  We adopt robust and appropriate technologies and policies, so the information we have about you is protected from unauthorised access and improper use e.g. your online account is encrypted and our own network is protected.

As part of the services offered to you through the King’s Head Theatre website, the personal information you provide may be transferred to countries outside the European Economic Area (EEA).  By way of example, this may happen if any of the computer servers used to host the website are located in a country outside of the EEA.  If the King’s Head Theatre transfers your personal information outside the EEA in this way, we will take reasonable steps to ensure that your privacy rights continue to be protected as outlined in this privacy notice.

King’s Head Theatre may transfer your data to the USA to organisations such as Facebook or Google.  The USA has weaker data protection laws than that of the EEA and therefore we will ensure that only organisations who are a part of the EU privacy shield initiative will handle your personal information.  More details on this certification can be found at

We will keep your information only for as long as is reasonably necessary for the purposes set out in this privacy notice and to fulfil our legal obligations.  We will not keep more information than we need.  The retention period will vary according to the purpose, for example if purchasing a ticket only, we will typically keep your data for up to seven years from the date of your last transaction whereas if you have pledged a legacy to the King’s Head Theatre, we will hold your details until notified by your executors.  For further information about how long we will keep your information, please contact the Data Protection Manager using the contact details outlined in this notice.

If you ask us to stop sending direct marketing communication to you, we will keep the minimum amount of information (e.g. name, address, or e-mail address) to ensure we adhere with such requests.

7.  Your Right to Know What We Know About You, Make Changes or Ask Us to Stop Using Your Data

​You can request full details of personal information we hold about you under the Data Protection Act 1998, or after 25 May 2018, The General Data Protection Regulation, by contacting the Data Team. Please send a description of the information you would like to see, together with proof of your identity to [email protected]

​You also have the right to get information held about you by us corrected. If you have any concern about the accuracy of your personal data or if you would like us to remove the personal information we hold about you, please contact us using the contact details set out at the top of this Privacy Policy.

You have the right to lodge a complaint with the supervisory authority, The Information Commissioner’s Office. 

Are you under 18?
If you are under 18, please ensure that you obtain your parent/guardian’s consent beforehand whenever you provide personal information to the website. If you don’t have that consent, you must not provide personal information to us.

If you have any questions please send these to [email protected] and for further information see 

Information Commissioner’s guidance ››

Last updated: 30 June 2019