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Musical + Queer Work + MT Pride Lab


A new musical imagining gay hookup apps as a supermarket. Fun, sex & romance… But at what cost?

This show is part of MT Pride Lab. Explore the season & find out more here!

"GuyMart customers come from all walks of life - from the horny types to the ones who keep it secret from their wife"

GuyMart imagines gay hookup apps as a supermarket, where men are able to browse for and purchase their next sexual partner. We follow young and single Matt as he becomes part of GuyMart stock, hoping to find the perfect man. However, things at GuyMart are not as they seem.

The show blends comical songs with fast-paced story telling, poking fun at hook-up apps and the kind of interactions they offer. However, as Matt becomes more involved in GuyMart, the show starts to reveal the destructive nature of hook-up culture, especially for young, vulnerable gay men.

It’s funny, inappropriate and uncomfortable, and slowly pulls you into a strange and disturbing reality.

"Once you start buying, you’ll never stop"


'A cautionary tale... Every detail of this production was clearly very well thought through' ★★★★ Adventures In Theatreland


'Brilliant, original & enjoyable' ★★★★ Theatre & Tonic 




Cast | Finn Whelan, Jack Jacobs, Nick Sedgwick, Viktor Andonov 

Book & Lyrics | George Lacey
Music | Richard Seaman
Producer | Tough Nut Theatre
Director | George Lacey
Musical Director | Richard Seaman

Ticket Price

£10 - £15


30 Jun - 6 Jul 2023


King's Head Theatre



Duration | 60 mins approx.
Age Guidance | 15+
Content Warnings | Adult themes, partial nudity, sexual content, strong language.

Please note the Tue 4 Jul performance will be filmed.

Part of the MT Pride Lab season ticket offer!*

  • Book x2 shows, get 10% off.
  • Book x3 or more shows, get 20% off.

Excludes £10 tickets.*


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